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Sep 2018 - May 2022

Louisiana Tech University, College of Business. Department of Marketing and Analysis.

Dissertation Topic: Tentative Measurement Theory and Social Media Influencer Intrinsic and Extrinsic Motivation in The Context of Sponsorship Sales.

Research Interests: e-Communication Sales | Social Media Influencers | Sales Technology Evolution

 

PUBLICATIONS

Manuscripts Under Review Are Marked Accordingly

UNDER REVIEW

Journal of Services Marketing

2019 Saleh, Amin, L.J. Zmich, B.J. Babin (2019), “A systematic review and meta-analysis of consumers' behavioral responses to interpersonal touch” invited for second review at: Journal of Services Marketing.

UNDER REVIEW

Industrial Marketing Management

2020 Mark D. Groza, Louis J. Zmich, and Reza Rajabi (2020), “Organizational Innovativeness and Firm Performance: Does Sales Management Matter?” Industrial Marketing Management.

PREPARED TO SUBMIT

2020 Groza, Mark D., Mya Pronschinske Groza, Louis J. Zmich (2020), “Enhancing Student Perceptions of Sales Companies through Sales Program Sponsorship” targeted to: Journal of Marketing Education.

Journal of Marketing Education

PREPARED TO SUBMIT

Industrial Marketing Management

2020 Zmich, Louis J., Jennifer Locander, William Locander, “Too Much of a Good Thing? The Moderating Effect of B2B Salesperson Social Media Usage on the Influence Tactics - Job Performance Relationship in Early Stages of the Buying Process ” targeted to: Industrial Marketing Management.

CONFERENCE PAPERS

NCSM

Mark D. Groza and Louis Zmich (2021), “Developing Sales Skills while Collecting Sales Research Data – A B2B Calling Project” to be presented at the National Conference in Sales Management (Teaching Submission), St. Louis, Missouri, April 7 – 9.


Louis Zmich, Mya Pronschinske Groza and Mark D. Groza (2020), “Organizational Innovativeness and Firm Performance: Does Sales Management Matter?” to be presented at the Academy of Marketing Science Annual Conference; Coral Gables, Florida, December 14 - 17.

Louis Zmich, Breanne Mertz, Cameron Sumlin and Julie Moulard (2020), “What Happens When Social Media Influencers Lie? Authenticity and Human Brands” to be presented at the Academy of Marketing Science Annual Conference; Coral Gables, Florida, December 14 - 17.

Louis J. Zmich, Sean Dwyer and Mark D. Groza (2020), “Splitting Grit: Differentiating Between Perseverance and Passion on Sales Performance” National Conference in Sales Management; Norfolk, Virginia, April 1 – 3.


B. Mertz, L.J. Zmich, C. Sumlin, W.B. Locander (2019), “Doing the right thing right: Mystery monitoring in achieving sales force ethical goal commitment” Society for Marketing Advances; New Orleans, Louisiana, November 6 - 9.


Amyx, Douglas, Bruce Alford, Louis Zmich, Jennifer Cowden, Breanne Mertz and Cameron Sumlin (2019), “The Study of Different Factors Affecting Salesperson Deviance” Academy of Marketing Science Annual Conference; Vancouver, BC, Canada, May 29 – 31.


A. Saleh, L.J. Zmich, B.J. Babin (2019), “A systematic review and meta-analysis of consumers' behavioral responses to interpersonal touch” American Marketing Association Summer Academic Conference; Chicago, Illinois, August 9 – 11.


Zmich, Louis J., Mya Pronschinske Groza and Mark D. Groza (2018), “Abstract Thinking and Salesperson Entrepreneurial Orientation” Academy of Marketing Science Annual Conference; New Orleans, Louisiana, May 23 – 25.


Groza, Mark D., Louis J. Zmich and Mya Pronschinske Groza (2018), “Sponsoring the Professional Sales Program: A Win-Win for Students and Companies” National Conference in Sales Management; San Diego, California, April 11 –13.