I am an Assistant Professor of Marketing at The University of Tampa.

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My published work can be found in academic peer-reviewed journals like the Journal of Business Research, Industrial Marketing Management, Journal of Consumer Behaviour, Journal of Marketing Education, and the Journal of Selling.

I received my Marketing Bachelors and Management Information Systems Masters from Northern Illinois University (NIU) and my Doctor of Business Administration (DBA) from Louisiana Tech University. While at NIU, I was the Marketing and Social Media Intern for the College of Business for three years and interned at Apex Energy Solutions as a Junior Sales Partner for two years.

My research interests comprise three broad categories (1) Social Media & the Influencer–Sponsor Selling Relationship, (2) Salesperson Influence Tactics & the Behavioral Change Associated with Digital Media, and (3) the Personal Selling & the Salesperson–Customer Dyadic Relationship.

I plan to work, research, consult, and produce knowledge in these categories, (or other) categories, in the years to come. It is the research element that drives my passion for the doctoral program and higher education in general.

However, as a sales and marketing academic, the classroom setting has always brought excitement and a sense of discovery as new knowledge is presented to young professionals looking to make a difference in this world.

Apart from academia, I am passionate about website and media creation, along with physical forms of art, be it vinyl, cassettes, film photography, painting, and home-brewing. I also enjoy hiking, backpacking, and traveling the world, experiencing new cultures.